The sense most closely linked to our memory, it’s no wonder smell is in turn highly emotive. When the smell of a perfume has the ability to trigger an emotional response, it becomes an important part of our life. The perfume industry is built around this connection, with brands developing fragrances that seek to convey a mix of emotions and feelings. This is why we find ourselves drawn to certain fragrances, with our favourites a mainstay in our lives; as if they were a sensory reflection of the personality we wish to project to the outside world.
The clean beauty movement has changed the way we view and make our product choices. Even if you haven’t made the switch to “natural” products, you’ve probably felt its impact. In the last few years, the beauty industry has seen a shift towards the natural movement, due to consumer demand for ingredient transparency, and cleaner, safer, better-formulated products. However, the fragrance industry has been more reluctant and slower to adapt to these changes.
What makes a perfume ‘natural’?
Whilst traditional perfumes are derived from synthetic chemicals, natural perfumes are made from various types of extracts such as essential oils, absolutes, resins, concretes, floral waxes, tinctures, and infusions of raw plant material. Natural perfumes harness the power of these elements and create clean scents that smell unique and truly celebrate nature.
I know what you’re thinking - but I love my perfume, it’s a part of me! We get it, however, we’re here to educate you on the difference between synthetic and natural perfumes and why you should consider making the switch, so you can make an informed choice:
Here are our top 5 reasons to make the switch:
1. Uniquely you:
Natural perfumes interact with your body’s chemistry, with the scent growing stronger as your body temperature gradually increases. This means a natural perfume will smell different to and on each person who wears it, providing an individual scent.
2. Less likely to irritate your skin:
Alcohol and other dehydrating chemicals found in most perfumes can be irritating and drying to the skin. The oils found in natural fragrances, on the other hand, are moisturising and soothing, which make them suitable for any skin type.
3. Therapeutic benefits:
Because natural perfumes are derived from botanical sources, the essential oils used in them offer a range of physical, mental, and emotional benefits. The essential oils can help to uplift your mood, and calm your senses, giving natural perfumes the therapeutic edge that commercial perfumes lack.
4. Feel-good and cruelty-free:
Some traditional perfumeries still use animal by-products to formulate their scents. Additionally, most global beauty companies test their perfumes on animals to pass import restrictions so they can distribute in certain countries. Natural perfumes tend to be created with greater respect for the environment, and animals.
5. Supporting farmers & local communities:
The beauty of natural perfumery is it’s connection to the farmers that harvest the raw ingredients that are used to create organic scents. When you use a natural perfume, you are respecting and acknowledging the lengthy process behind producing premium ingredients and also helping these communities in providing job opportunities.
At Brûmée we’re proud to have created a line of products that are truly good to you and have a minimal impact on the world that we live in. We use only the best natural ingredients, sourced from the south of France, to create perfumes that are 100% natural, vegan and cruelty-free. Our range of perfumes is formulated to be kind to your skin and hair - your well-being matters!