Our story

French Heritage

Our Story | Brûmée – Alcohol-Free Fine Fragrances

Founded by Dr. Anne-Claire Walch, who has a doctorate in pharmacology, Anne-Claire grew up exploring the scented streets of Grasse, the perfume capital of the world. It was here, surrounded by the natural aromas of Provence, that her fascination with scent was born. Fast forward to the present day and Anne-Claire has established Brûmée to bottle up the nostalgia of a landscape so cherished and adored, to now be shared with the world.
City of Grasse has been central to perfume-making since the 16th century; recently recognised on UNESCO’s Intangible Cultural Heritage of Humanity list, which aims to preserve the world’s most precious traditions. The historic region has finessed the art of perfumery, in the cultivation of perfume plants, its knowledge of processing raw natural ingredients, and perfume composition. Our fragrances are expertly crafted in collaboration with the experts here. 

Elevating Fragrance

Our Story | Brûmée – Alcohol-Free Fine Fragrances
We are elevating fragrance; in how it’s made and how it’s worn. For too long, the beauty industry has overlooked the harmful ingredients in mainstream fragrance, many of which contain up to 80% denatured alcohol.

With repeated use alcohol can dry out the skin; stripping it of its moisture, leading to a loss in elasticity, wrinkles, and skin pigmentation when exposed to sun. Just as skincare has seen a rise in the importance of organic, cruelty-free and transparent ingredients, it’s time fragrance lived by the same standards.

On a mission to reduce the amount of harmful alcohol in fragrance, our journey began with a range of Hair Fragrances a few years ago, which contain only 40% alcohol, alongside water, aloe vera and 100% natural fragrance. This is half the alcohol content used in most mainstream fragrance, meaning it's kinder and less harsh on the hair and skin.

With our latest launch our mission has evolved even further and we’re proud to present a range of completely alcohol-free perfumes. An innovative formulation made possible by collaboration with our expert perfumers in Grasse.  We use only raw, natural ingredients in a water-based solution to make our perfumes uniquely alcohol-free, void of any harmful properties.

We capture nature’s most exquisite aromas to be used safely on your skin and hair. We comply with the new beauty standards, with all our products vegan, cruelty-free, and certified Natural.

Uniquely You

Fragrance has the power to transport you, connecting us with a memory, lived experience or feeling we once had. At Brûmée we're passionate about scent, its relationship with the body and how it makes you feel.
Our water-based fragrances work with your skin’s natural pH, which is different for each of us, to create a scent that’s unique to you. And despite a common misconception, the wear of our natural fragrances can last up to 5 hours.
We're bridging the gap between skincare and fragrance with clean formulations that are kind to your skin and hair, and safe to use. Their water content will nourish and hydrate, whilst their aromatic layers from essential oils will mature and reveal themselves throughout the day.