Founded by Dr. Anne-Claire Walch, who has a doctorate in pharmacology, Anne-Claire grew up exploring the scented streets of Grasse, the perfume capital of the world. It was here, surrounded by the natural aromas of Provence, that her fascination with scent was born. Fast forward to the present day and Anne-Claire has established Brûmée to bottle up the nostalgia of a landscape so cherished and adored, to now be shared with the world.
With repeated use alcohol can dry out the skin; stripping it of its moisture, leading to a loss in elasticity, wrinkles, and skin pigmentation when exposed to sun. Just as skincare has seen a rise in the importance of organic, cruelty-free and transparent ingredients, it’s time fragrance lived by the same standards.
On a mission to reduce the amount of harmful alcohol in fragrance, our journey began with a range of Hair Fragrances a few years ago, which contain only 40% alcohol, alongside water, aloe vera and 100% natural fragrance. This is half the alcohol content used in most mainstream fragrance, meaning it's kinder and less harsh on the hair and skin.
With our latest launch our mission has evolved even further and we’re proud to present a range of completely alcohol-free perfumes. An innovative formulation made possible by collaboration with our expert perfumers in Grasse. We use only raw, natural ingredients in a water-based solution to make our perfumes uniquely alcohol-free, void of any harmful properties.
We capture nature’s most exquisite aromas to be used safely on your skin and hair. We comply with the new beauty standards, with all our products vegan, cruelty-free, and certified Natural.
Our water-based fragrances work with your skin’s natural pH, which is different for each of us, to create a scent that’s unique to you. And despite a common misconception, the wear of our natural fragrances can last up to 5 hours.