Unearthing vegan beauty

Unearthing vegan beauty | Brûmée – Alcohol-Free Fine Fragrances

With Veganism becoming increasingly popular, there’s never been as much choice of animal-free beauty products. but it can sometimes be confusing checking for various logos, ingredients and what is and isn’t accurately marketed to you. Let us help you clean up vegan beauty…


Our skin is our largest organ, and it absorbs around 60% of what we put onto it. This goes straight into our blood stream, because there is no filtration system, as with digestion. So if you don’t want to absorb animal-based ingredients from the beauty products on your shelf, opt for those with the vegan icon on their packaging to be sure you’re following the animal-friendly lifestyle you’re attaining to. 

Vegan beauty holds the same principle as a vegan diet; if products don’t contain animal ingredients, they instead rely on botanicals. As a result, they often boast more vitamins, minerals and antioxidants, which repair and hydrate skin and hair more effectively. So in short, they are better for you, and better for our furry friends. 

What should I look for when checking the product’s ingredients list?

Commonly used animal ingredients in products such as moisturisers, fragrances, cleansers and soaps are Beeswax, lanolin, uric acid, collagen, gelatin, squalene, and carmine, and ones to avoid.

Natural alternatives would be coconut oil, argan oil, hemp seed extracts, aloe vera, algae and many more. Our La Brûmée hair mists rely solely on natural fragrances of plants including water lilly, jasmine, cotton flower and white peony, for example.

The simplest way to check a product is vegan is to ensure it features the Certified Vegan logo on its packaging. 

Do vegan products have a shorter shelf life?

It’s true that preservative-free vegan products may have a slightly shorter shelf life. But of course, if you plan to use them immediately, this isn’t an issue. Who wants cupboards full of old, half-used skincare anyway?

However, some products will contain a non-animal-derived preservative, in which case their shelf life could be as long as non-vegan items. 

Are vegan products suitable for certain skin types?

Vegan products can be targeted just as with their non-vegan counterparts, but it is believed that vegan skincare generally can often be beneficial for those with skin sensitives. The fewer and cleaner the ingredients, the more soothing and less irritating on the complexion, so people could see an improvement of skin conditions such as rashes, acne, dry skin and rosacea. 

That said, of course allergic reactions to certain plant ingredients are possible too, so do always check the ingredients before use for any known allergies. 

Are all vegan products cruelty free and organic?

If a product carries the Certified Vegan logo then it does mean that as well as not containing animal products or byproducts, no animals have been harmed or tested on when processing the product nor any of the ingredients it includes. For non-vegan items, check it has the Cruelty Free bunny logo to ensure it has not been tested on animals. 

However, being a vegan item does not imply that it’s organic. Look out for the separate organic certification on packaging if being organic is something that’s important to you. Brûmée is working hard to obtain the ECOCERT seal of approval on our new kind-to-skin, alcohol-free fragrance range, which will also be vegan and cruelty-free.

So if you’re in the process of cleaning up your kitchen cupboards to follow the vegan trend, remember to do your beauty products too. And thanks to veganism now becoming so mainstream, there are many affordable products to choose from.

Aside from all the benefits to us from using vegan products, let’s take a moment to consider the little animals themselves. The less consumption of non-vegan products, the less animals killed for our vanity. Surely that can only be a beautiful thing?

Are there any other vegan beauty queries you’re keen to know the answer to? Please comment below, DM us on Instagram or email bonjour@brumee-parfum.com.

Text: Laura Barrett